California's Legislature considers about 6,000 proposed new laws each session. Each holds the potential to significantly impact your business and to start nationwide trends.

Your company or association needs a strategic ally in Sacramento, a trusted partner to protect and to enhance your way of doing business.

Norwood & Associates are professional governmental advocates. It is their business to successfully represent your business to California's Legislature, statewide officials and regulators.

Term limits changed everything in lobbying. About 25% of the 40 state Senators and 80 Assembly members are new, every two years. Today, a professional advocate must represent your company's interests with a fast-paced, fact-based education campaign. The new advocate develops the right message and cultivates the right people amidst constant change.

This is Norwood & Associates advocacy…grounded in issues and ethics. For your company, The New Advocacy is:

• Access. Norwood & Associates advocates educate and counsel Senators, Assembly members and their staff members, developing effective personal and bipartisan relationships. Capitol decision-makers listen to our firm as an authoritative voice for your business concerns.
  
  
• Communication. Our advocates know how to take complex issues - like finance, insurance, manufacturing and retail - and produce a clear, compelling case for our clients. With term limits and high turnover among legislators and staff, ability to communicate the right information to the right people at the right time is essential.
  
  
• Information. Early notice and insights about legislative moves and the activities of other interests are acquired from key contacts in the Capitol, and immediately passed along to you.
  
  
• Experience. Our firm opened its doors in 1977 and has been at the leading edge of lobbying ever since. The firm was among the first to advocate with business-like information kits and effective, face-to-face briefings.
  
  
• Commitment. Norwood & Associates is committed to our clients for the long run. Our first client remains a client today.
  
  
• "Working the Gate." A Capitol phrase that will always apply to lobbying. The Gate is the outside door to the chambers for the state Senate and Assembly, where our advocates are at their persuasive best.